Thursday, April 24, 2014

Bikers for Babies -- start point details






Staging for Bikers for Babies will be on Park Avenue. Park your bike on either side of the street (someone will be there to direct you). Check in with me to get your wristband and grab some coffeecake provided by Hobee's in the main festival area. Come back for the safety talk. 

The event starts with speeches and a ceremony hosted by an executive from my company. A family will speak about their personal experience. After the opening ceremony, they'll have a countdown, and the walkers will go down the middle of Park Street -- with us cheering them on! 

Once they're clear, we're on our way!!! Vroooooom!

A very personal request: Please observe the moment of silence during the bagpiper's playing of Amazing Grace to recognize babies who didn't survive. 



Tuesday, April 1, 2014

Corporate Branding or Corporate Blanding?

My day job is in marketing for a technology company. I've worked on a lot of projects, both as a content creator and as a reviewer. I'm sure we're not the only company that calls our "brand identity" team, the "brand police." And this video is so flippin' on the mark, it hurts :-)



The video is a fantastic visualization of a post (or is it a poem?) by Kendra Eash on McSweeney's.

The brand-approval process often feels more like cattle branding than I'd prefer. There's something to be said for creating a consistent image, but sometimes that effort goes further into the generic void than creative minds can stand...