I did all the research and wrote the content for several infographic series, working with a design team to execute the final projects. We used the infographics as the basis for social media campaigns and blog posts targeting business-oriented audiences.
- How to Get Positive ROI from Meetings
- Technology and the Finance Function
- Connect Customer Journeys, Not Touchpoints
While at Cisco, my posts covered a broad spectrum of topics, from industry stories to leadership content and competitive articles. I edited all posts at blogs.cisco.com/collaboration in addition to ghostwriting for executives and coaching new bloggers. Everything here is content published under my own name.
- Improving Healthcare Experiences with Collaboration
- Better Collaboration Delivers Better Education
- When Free Conferencing Services Aren't Really Free
- Cute Babies, Collaboration, and Competition
- All Cisco posts
Competitive CampaignsThese posts served as the call-to-action target for social and digital campaigns focused on specific competitors.
Event CoverageEvents are a great way to reach out to people, but it's also important to reach people who aren't able to attend. In addition to doing live social media coverage at events, I wrote daily wrap-up posts to bring highlights, videos, and perspective to a broader audience.
- Collaboration at #CLUS, Day 1: Technology and Optimism
- Enterprise Connect, Day 2: Making Teamwork Work
Online toolThe structure and content of the Collaboration Use Case Tool help present the business case for collaboration technology, starting with the customer priorities, identifying use cases of technology, then outlining the products involved. Originally developed for sales-enablement, we coded it to support three audiences: customers, sales teams, and partners. I had the developers build the tool using XML to simplify updates without the need for expensive vendor effort.
VideosWorking on video requires a much different set of brain cells than text-based content. The scripting needs to tell a story, while working with the images and having a cadence that works with the soundtrack. I've been involved in a variety of video projects, from high-end shiny messaging to event recaps to an amusing riff on "The Office."
Collaboration Summit 2018Condensing a 2+ hour monster keynote and demo-palooza into three minutes wasn't an easy task, but working with our production team, we hit the highlights and delivered the key messages of the re-launch of Webex. The second video lets our customers tell the stories instead of a bunch of execs on stage.
Collaboration in ToylandStarting with a blank page, a tight budget, and internal talent, we created 13 episodes highlighting technology use cases in a humorous storyline. Vendor: XLNS Films