About Me

My superpower is content and delivery. I'm a writer, storyteller, editor, social media geek, and marketer. I turn nerdspeak into businessspeak, utilizing content assets and channels to create user journeys. In my previous role, I was known as "The Lorax of collaboration marketing" because I spoke for the trees people!

Find me on Twitter as @techsnarketer or on LinkedIn.

Sample Work

Infographics


I did all the research and wrote the content for several infographic series, working with a design team to execute the final projects. We used the infographics as the basis for social media campaigns and blog posts targeting business-oriented audiences.

Blog posts


While at Cisco, my posts covered a broad spectrum of topics, from industry stories to leadership content and competitive articles. I edited all posts at blogs.cisco.com/collaboration in addition to ghostwriting for executives and coaching new bloggers. Everything here is content published under my own name.

Competitive Campaigns

These posts served as the call-to-action target for social and digital campaigns focused on specific competitors.

Event Coverage

Events are a great way to reach out to people, but it's also important to reach people who aren't able to attend. In addition to doing live social media coverage at events, I wrote daily wrap-up posts to bring highlights, videos, and perspective to a broader audience.

Online tool

The structure and content of the Collaboration Use Case Tool help present the business case for collaboration technology, starting with the customer priorities, identifying use cases of technology, then outlining the products involved. Originally developed for sales-enablement, we coded it to support three audiences: customers, sales teams, and partners. I had the developers build the tool using XML to simplify updates without the need for expensive vendor effort.


Videos

Working on video requires a much different set of brain cells than text-based content. The scripting needs to tell a story, while working with the images and having a cadence that works with the soundtrack. I've been involved in a variety of video projects, from high-end shiny messaging to event recaps to an amusing riff on "The Office."

Brand Messaging








Collaboration Summit 2018

Condensing a 2+ hour monster keynote and demo-palooza into three minutes wasn't an easy task, but working with our production team, we hit the highlights and delivered the key messages of the re-launch of Webex. The second video lets our customers tell the stories instead of a bunch of execs on stage.




Collaboration in Toyland

Starting with a blank page, a tight budget, and internal talent, we created 13 episodes highlighting technology use cases in a humorous storyline. Vendor: XLNS Films


Multichannel service


Remote experts 


More about me...

I've been surrounded by high-tech since it became "a thing." I learned BASIC programming on a PET computer with an external cassette tape drive. And I remember when the land where my last office is now was an orange grove. (And that doesn't make me all that old...) In the world beyond work, I have a family, dogs, a motorcycle. I laugh. A lot. I'm the marketing director for International Extremity Project, a nonprofit medical mission, and travel to Vietnam and Namibia to assist with patient care. I am a volunteer for the March of Dimes and started the Cisco corporate team, which raised more than $6 million.

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