How many stakeholders does it take to change a lightbulb?
Can we put the lightbulb in a microsite with really neat flash stuff?
How many site strategists does it take to change a lightbulb?
Do we still need this lightbulb on the site?
What's the customer benefit of the lightbulb?
How are the metrics for the lightbulb?
What's the drive-to strategy?
How many writers does it take to change a light bulb?
What do you mean you're changing the lightbulb?
Do you know how long I worked on that lightbulb?
How many designers does it take to change a lightbulb?
Can we make it a candle? Candles are pretty.