The great enemy of clear language is insincerity. When there is a gap between one's real and one's declared aims, one turns as it were instinctively to long words and exhausted idioms, like a cuttlefish spurting out ink. --George Orwell Ah, my new excuse for simple language. I am primarily monosyllabic because I am so damn sincere. Hmm... the long words in the previous sentence suggest I am insincere about sincerity? So much to consider and my idioms are just too tired.