The Consumerization of Popcorn... and IT
Technology continues to change not only the tools we use but the language we use to describe it. Wikipedia describes consumerization as: …an increasingly accepted term used to describe the growing tendency for new information technology to emerge first in the consumer market and then spread into business and government organizations. Consumerization absolutely affects technology, but confining the definition to information technology too narrowly defines it. The etymology pins the emergence of the term itself as early as 2001, which is a long time in dog years and at least a half century in technology. But the concept goes back far before Y2K. I could delve into Eli Whitney’s cotton gin , but I’ll stick to less distant history. Before we get to IT, consider the impact of consumerization on time and choice. Consumerization & Time In some ways, our experiences with consumer technology have changed the very speed at which we live our lives. We don’t make time for things th