The great enemy of clear language is insincerity.
When there is a gap between
one's real and one's declared aims,
one turns as it were instinctively to
long words and exhausted idioms,
like a cuttlefish spurting out ink.
Ah, my new excuse for simple language. I am primarily monosyllabic because I am so damn sincere. Hmm... the long words in the previous sentence suggest I am insincere about sincerity? So much to consider and my idioms are just too tired.