InfographicsI did the research and wrote the content for several infographic series, working with a design team to execute the final projects. We used the infographics as the basis for social media campaigns and blog posts targeting business-oriented audiences.
- How to Get Positive ROI from Meetings
- Technology and the Finance Function
- Connect Customer Journeys, Not Touchpoints
- Improving Healthcare Experiences
- Better Collaboration Delivers Better Education
- When Free Conferencing Services Aren't Really Free
- More Cisco posts
- Be the Superhero: Create Breakthroughs with Pure
- Collaboration at #CLUS, Day 1: Technology and Optimism
- Enterprise Connect, Day 2: Making Teamwork Work
Online ToolThe structure and content of the Collaboration Use Case Tool help present the business case for collaboration technology, starting with the customer priorities, identifying use cases of technology, then outlining the products involved. Originally developed for sales-enablement, we coded it to support three audiences: customers, sales teams, and partners. I had the developers build the tool using XML to simplify updates without the need for expensive vendor effort.
VideosWorking on video requires a much different set of brain cells than text-based content. The scripting needs to tell a story, while working with the images and having a cadence that works with the soundtrack. I've been involved in a variety of video projects, from high-end shiny messaging to event recaps to an amusing riff on "The Office."
Event Coverage: Condensing a 2+ hour monster keynote and demo-palooza into three minutes wasn't an easy task, but I worked with our video production team to hit the highlights and deliver the key messages of the Webex re-launch.
Collaboration in Toyland: Starting with a blank page, a tight budget, and internal talent, we created 13 episodes highlighting technology use cases in a humorous storyline. Vendor: XLNS Films